Month: August 2025

Amazon didn’t just change how we shop—it redefined the expectations of convenience, personalization, and immediacy. In a world where virtually anything can be delivered with a few taps, retailers and marketers are racing to adapt. We now sit at a …

As CEOs and senior marketers, we’re long past the days of being dazzled by dashboards filled with impressions, clicks, and page views. Intellectually, we know these are vanity metrics—surface-level indicators that often have little connection to business growth. But knowing …