Paid Search Account Manager (Hybrid)
We are seeking an experienced Paid Search Account Manager to join our dynamic digital marketing team. The ideal candidate will have a proven track record of developing and managing successful paid search campaigns, as well as a thorough understanding of the digital advertising landscape.
About The DAVE Group
At The DAVE Group, we believe great media strategy isn’t just about placing ads, it’s about creating connections that drive real results. Our goal is simple: to help our clients’ businesses grow with marketing solutions that truly resonate. We do so while embracing an internal culture of innovation, creativity, and collaboration.
About the Role
As a Paid Search Account Manager, you will be responsible for planning, executing, and optimizing paid search media campaigns across various platforms to achieve our clients’ marketing objectives. You will work closely with internal and external teams to ensure that our paid search campaigns are aligned with the overall marketing strategy and deliver maximum ROI.
Key Responsibilities
- Develop and execute comprehensive paid search strategies across multiple platforms and campaign formats, including Search, Performance Max, Demand Gen, Shopping, and YouTube.
- Manage and optimize large-scale Google Ads and Bing Ads campaigns.
- Support with product feed management and optimization within Google and Bing Merchant Centres, as required.
- Analyze campaign performance data to identify trends, insights and opportunities.
- Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives.
- Provide strategic recommendations to clients and internal stakeholders.
- Manage budgets and allocate resources effectively.
- Conduct A/B testing to determine the most effective strategies.
- Develop and maintain relationships with media vendors and partners.
- Prepare and present campaign performance reports to stakeholders.
- Ensure compliance with industry regulations and standards.
- Troubleshoot and resolve any issues related to campaign execution.
- Stay up to date with industry trends and best practices.
- Contribute to the growth of the paid search department.
Qualifications
- 1-2 years of experience in paid search management, with a focus on Google Ads and Bing Ads.
- Proven expertise in managing large budgets and driving ROI for clients.
- Strong analytical skills with experience in data-driven decision making.
- Proficiency in Google Ads, Bing Ads, Google Merchant Center, and Google Search Console.
- Experience with SEM/SEO tools such as SEMrush and SimilarWeb.
- Familiarity with product feed architecture and management.
- Strong communication and presentation skills.
- Strong project management and organizational abilities.
Preferred Qualifications
- Professional working proficiency in written and spoken Spanish or French is preferred.
- Google Ads and Bing Ads certifications.
- Experience with bid management platforms (e.g., Search Ads 360, Marin, etc.) is an asset.
- Experience with Amazon Advertising and social media advertising platforms.
- Familiarity with A/B testing and conversion rate optimization techniques.
- Knowledge of Google Analytics and Google Tag Manager.
- Demonstrated ability to leverage and develop workflow efficiencies such as reporting automations, Google Scripts or automated rules to improve client results and campaign management effectiveness.
What We’re Looking For
- A strategic thinker with a passion for data-driven marketing.
- A proactive problem-solver who can navigate complex challenges.
- An excellent communicator who can explain technical concepts to non-technical stakeholders.
- A team player with strong leadership potential.
- Someone who thrives in a fast-paced, ever-changing digital landscape.
What We Offer
- Opportunity to work with cutting-edge advertising technology.
- Collaborative and innovative work environment.
- Continuous learning and development opportunities.
- Competitive salary and benefits package.
- Career growth potential within a rapidly expanding marketing agency.
If you are passionate about paid search advertising, have a knack for leveraging technology to drive results, and thrive in a fast-paced environment, we want to hear from you!