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Case Study

Boosting Online Therapy Sign-Ups: Strategic Optimization of a Human Resources Services and Technology Brand’s Digital Campaigns

July 10, 2025 • Case Study • Matan Ahlfeld

Objective

A human resources services and technology brand tasked DAVE with overhauling its digital marketing efforts for its internet-based Cognitive Behavioural Therapy (CBT) services, targeting individuals facing depression, anxiety, and other mental health issues. The assignment was to refine their Google Search, Paid Social and Programmatic campaigns to increase new clients and significantly upgrade their analytics and reporting capabilities. Their reporting needs required enhancing Google Analytics and ad tracking data and creating bespoke dashboards for varied internal uses, aiming for a seamless, informative reporting ecosystem.

Image illustrating strategies to drive client growth for online cognitive behavioural therapy services.

Strategy

Our first step was a thorough audit and analysis of the human resources services and technology brand’s existing campaigns. This groundwork allowed us to identify and focus on high-performing keywords while phasing out those underperforming. We revamped the ad creatives to sharpen the calls to action and deployed more sophisticated audience targeting and bidding strategies to maximize reach and effectiveness. On the analytics front, we implemented comprehensive tracking with Google Tag Manager. We also introduced automated reporting and data visualization through Google Looker Studio, enabling detailed insights into campaign performances and overarching website metrics.

Image depicting refined marketing campaigns with enhanced tracking metrics for improved performance analysis.

Results

The impact of our strategic overhaul was profound and swift:

  • Within the first 30 days post-restructure, the overall conversion rate surged by 38%, paralleled by a 45% increase in sign-ups.
  • Empowered by these early successes, the human resources services and technology brand boosted their search ad spending by an impressive 96% in the three months following the restructuring, as compared to the period before.

By the campaign's conclusion, we achieved a staggering 282% increase in conversion rates, hitting nearly 15%, while Sign-ups soared by 376%, resulting in a 59% plummet in the cost per sign-up in the same timeframe.

Graph showing a 282% increase in conversion rates and a 376% rise in sign-ups.

About This Case Study

Matan Ahlfeld contributed this post. Matan is a founding partner at DAVE. Outside of work, you’ll find him spending time with family, travelling, or finessing his poker game.