Digital Revival: Breaking Records for an Entertainment & Events Brand
Objective
Following the COVID pandemic, an entertainment and events brand faced a significant visitor decline. In 2023, DAVE executed a robust digital media strategy to complement its traditional media advertising to reverse the slump and rejuvenate attendance.
Strategy
DAVE’s approach was tailored and precise. We created paid search campaigns and programmatic advertising custom audience segments to tap into a diverse potential visitor base: amusement park lovers, gamblers, concert enthusiasts, gamers, and various ethnic communities, each of which were to drive specific actions: ticket sales, event attendance, casino visits, and participation in the entertainment and events brand’s 50/50 lottery. Given them a brief opening window of just two weeks, there was limited time to identify and implement optimization opportunities and maximize ROI.
Results
The results were record-breaking: the campaign delivered an extraordinary 34x return on ad spend and drove the highest attendance in the entertainment brand’s 150-year history.
About This Case Study
Matan Ahlfeld contributed this post. Matan is a founding partner at DAVE. Outside of work, you’ll find him spending time with family, travelling, or finessing his poker game.