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Media Case Studies

Behind every campaign is a story of insight, strategy, and measurable impact. On this page, we highlight real-world examples of how The DAVE Group transforms media plans into meaningful results.

These case studies showcase our approach across industries, channels, and challenges, offering a transparent look at the thinking that drives our work. From early-stage insights to in-market optimization and final outcomes, each story reflects our commitment to strategic clarity and performance-driven execution.

Whether it’s driving brand lift, reducing cost per acquisition, or launching something completely new, our goal is always the same: to help brands connect with the right audience, in the right place, at the right time—with media that works.

Digital Revival: Breaking Records for an Entertainment & Events Brand

Following the COVID pandemic, an entertainment and events brand faced a significant visitor decline. In 2023, DAVE executed a robust digital media strategy to complement its traditional media advertising to reverse the slump and rejuvenate attendance.
A brightly lit ferris wheel at night, showcasing vibrant colors against a dark sky.

Boosting Online Therapy Sign-Ups: Strategic Optimization of a Human Resources Services and Technology Brand’s Digital Campaigns

A human resources services and technology brand tasked DAVE with overhauling its digital marketing efforts for its internet-based Cognitive Behavioural Therapy (CBT) services.
A woman converses with another woman in a modern office setting, both engaged in discussion.

E-commerce Launch Success: Profitable SEM for a Sustainable Home Improvement Brand

As a Canadian authority on eco-friendly home improvement, the challenge was clear: launch e-commerce platforms in Canada and the U.S. with a modest initial product lineup, aiming to grow revenue and ensure a profitable SEM investment over time.
A modern living room hallway facing the front door

Scaling Success: Elevating a Custom Printing Brand’s Paid Search Program for Aggressive Revenue Growth

A custom printing brand set ambitious goals to grow revenue and do so in a scalable and profitable way, particularly through their Paid Search and Display advertising efforts.
Hand sorting through a pile of stickers on a black table

Fitness Franchise Boost: Surpassing Join Goals with Ad Spend Efficiency

In the face of declining membership joins in previous years, a leading fitness franchise faced the ambitious challenge of achieving aggressive cost-per-join targets