Introducing The DAVE Group: Strategy-Led Media. Everywhere That Matters.
Toronto, ON — July 14, 2025 – Meet The DAVE Group: Display. Audio. Video. Everywhere.
Formerly Axiom Media Inc., The DAVE Group is proud to announce its official launch under a bold new identity—one that reflects both expanded capabilities and a sharper purpose: to help brands show up in the right moments, with the right message, and make meaningful progress—on awareness, engagement, and ROI.
"We’re not just a media agency,” said Matan Ahlfeld, Co-Founder and CEO. “We’re a strategy-first partner. Today’s brands don’t need more impressions—they need more impact. And that only happens when creative fits the context, media is connected across the funnel, and every decision is backed by data that means something.”
The DAVE Group combines media strategy, performance analytics, and platform-native creative to help modern marketers move faster, smarter, and with more relevance. From search and social to streaming, out-of-home, and everything in between, The DAVE Group builds plans that scale—without the waste.
“Media’s gotten more complex. That’s why we simplify it,” said Jeff Morin, Co-Founder and President. “We help our clients connect the dots between strategy, media, creative, and measurement—so every piece of the plan works together. Not in silos.”
What Sets The DAVE Group Apart
- Media Strategy & Planning: Precision-led, performance-minded, and never cookie-cutter.
- Media Buying & Execution: Digital, TV, radio, streaming, search, social, and out-of-home—The DAVE Group goes wherever your audience is.
- Creative That Converts: Platform-native content built to engage and perform.
- Performance Analytics: Real-time data. Real-world insights. No black boxes.
In a market where audiences shift daily and platform dynamics evolve overnight, The DAVE Group delivers agile media that adapts—without compromising strategy.
About The DAVE Group
The DAVE Group is a modern media agency built for growth-focused brands. Formerly Axiom Media Inc., The DAVE Group brings together media strategy, platform-specific creative, and performance analytics to help brands stand out and scale up. With deep expertise across search, social, digital, audio, video, and out-of-home, The DAVE Group ensures your message isn’t just seen—it’s remembered.
Let’s make media work harder. Let’s make your message unforgettable.
About This Post
Matan Ahlfeld contributed this post. Matan is a founding partner at DAVE. Outside of work, you’ll find him spending time with family, travelling, or finessing his poker game.
Media Contact:
Matan Ahlfeld
matan@wearedave.com
Jeff Morin
jeff@wearedave.com