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Category: Blog Post

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Building a Remote Corporate Culture from the Ground Up

The corporate landscape underwent a seismic shift in 2020. Practically overnight, global lockdowns pushed businesses into remote operations—forcing teams, tech, and workflows to adapt at speed. Tools like Zoom, Microsoft Teams, and Google Meet became our new boardrooms. We patched …

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From Vanity to Value: Rethinking KPIs in the Post-Impression Era

As CEOs and senior marketers, we’re long past the days of being dazzled by dashboards filled with impressions, clicks, and page views. Intellectually, we know these are vanity metrics—surface-level indicators that often have little connection to business growth. But knowing …